In a high-tech era, the basics have a role, too
Focus on the customer, try many marketing strategies and don't forget the basics.Back-to-Basics Marketingread more
View ArticleComment cards an invaluable tool
One of the most important marketing activities for restaurants is an exit survey.Back-to-Basics Marketingread more
View ArticleMeasure your way to increased restaurant profits
Of all the theories in restaurant marketing, one of the most crucial to implement is the concept of metrics.Back-to-Basics Marketingread more
View Article6 steps to a successful Father's Day promotion
Follow these guidelines to creating a successful Father's Day promotion at your restaurant.Back-to-Basics Marketingread more
View ArticleLeverage newsletters to build your business
Use this time of year to put in place a regular newsletter campaign to get back on your customer’s radar and fill down times.Back-to-Basics Marketingread more
View ArticleChecklist for a winning restaurant website
Every restaurant needs an effective website to compete in an increasingly aggressive marketplace. Back-to-Basics Marketingread more
View ArticleThe importance of PR: Give them something to talk about
Public relations is all about your restaurant’s imageBack-to-Basics Restaurant Marketingread more
View ArticleBuild a better restaurant marketing plan, part 1
Tips for communicating your brand message effectivelyBack-to-Basics Restaurant Marketingread more
View ArticleBuild a better restaurant marketing plan, part 2
Find out the elements of a good marketing kit for a restaurantBack-to-Basics Restaurant Marketingread more
View ArticleShould you give it away?
The benefits may outweigh the risks of giving away free items, if you're confident in your restaurantBack-to-Basics Restaurant Marketingread more
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