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Channel: Back-to-Basics Restaurant Marketing
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In a high-tech era, the basics have a role, too

Focus on the customer, try many marketing strategies and don't forget the basics.Back-to-Basics Marketingread more

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Comment cards an invaluable tool

One of the most important marketing activities for restaurants is an exit survey.Back-to-Basics Marketingread more

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Measure your way to increased restaurant profits

Of all the theories in restaurant marketing, one of the most crucial to implement is the concept of metrics.Back-to-Basics Marketingread more

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6 steps to a successful Father's Day promotion

Follow these guidelines to creating a successful Father's Day promotion at your restaurant.Back-to-Basics Marketingread more

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Leverage newsletters to build your business

Use this time of year to put in place a regular newsletter campaign to get back on your customer’s radar and fill down times.Back-to-Basics Marketingread more

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Checklist for a winning restaurant website

Every restaurant needs an effective website to compete in an increasingly aggressive marketplace. Back-to-Basics Marketingread more

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The importance of PR: Give them something to talk about

Public relations is all about your restaurant’s imageBack-to-Basics Restaurant Marketingread more

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Build a better restaurant marketing plan, part 1

Tips for communicating your brand message effectivelyBack-to-Basics Restaurant Marketingread more

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Build a better restaurant marketing plan, part 2

Find out the elements of a good marketing kit for a restaurantBack-to-Basics Restaurant Marketingread more

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Should you give it away?

The benefits may outweigh the risks of giving away free items, if you're confident in your restaurantBack-to-Basics Restaurant Marketingread more

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